It was the early 1950s in Vicenza, Italy, and a talented automobile mechanic named Romeo Mainetti found employment with the esteemed race car drivers named The Marzotto Counts. The Marzotto Corporation was led by the textile pioneer... Count Gaetano, who had begun capitalizing on the growing demand for ready-made suits. While working with Count Gaetano, Romeo heard about the challenges in the fashion industry, including sourcing garment hangers for the company. The only option was the wooden hanger, and timber was limited in supply. The product was also bulky, expensive, and hard to procure. Romeo partnered with his brother Mario, who worked at a plastics company, to invent a new product – a high quality, ergonomically-designed, plastic hanger, capable of being mass-produced through injection-molding processes. It was the beginning of an extraordinary journey for the Mainetti brothers. Romeo and Mario, with Gianni and Luigi, formed a new business to serve the Italy suit market. Together they discovered a passion for quality craftsmanship and product innovation, values that would lead to innovations that would transform retail.